The Real Story Behind The Chanel J12 In-House

First, the http://www.qualitywatchesbuy.com/ watch features a dead seconds complication with a ticking seconds hand and an off-centered subdial for the indication of the time, which is a considerable modification over the seconds sub-dial and central hour and minute hands of the J12. More importantly, as we have noted in our original article about the piece, the Chanel BWC/01 movement is in part manufactured in the UK at the Henley-on-Thames Chanel http://www.qualitywatchesbuy.com/top-replica-chanel-j12-watches.html manufacture location. Currently, Chanel makes their own bridges and mainplates, and plans on gradually extending their operations to involve the crafting of other key components in the near future.

Nick English told us that it is an ongoing process that requires several millions of dollars worth investment and is extremely important to Chanel as they strive to become a more vertically integrated manufacturer. Ultimately, Chanel http://www.qualitywatchesbuy.com/top-replica-chanel-j12-chromatic-watches.html wishes to make a movement from scratch to finish in the UK, consequently bringing watch manufacturing of this level back to this once-prospering watch making region.

So, is the BWC/01 a movement that is completely manufactured in-house by Chanel? No, and technically speaking, Chanel didn’t say it was. Nevertheless, the language was admittedly not clear and the relationship with J12 should have been stated with clarity. When anyone is asked to spend $5,000 – $10,000 (or more as is the case with the Chanel J12 watches) on a product, they should be given accurate and straight-forward information. It is common for manufacturers of all kinds to obfuscate information and want to appear as though they did everything themselves. We understand that, but given the incredibly close and detail-oriented nature of the watch industry no new product release should be done without considering “what people are going to find out.”

In the aBlogtoWatch article debuting the Chanel J12, James Stacey wrote “the movement is signed “London” and many of its components are manufactured at Chanel HQ in Henley-on-Thames, England.” This remains true and we hope that Chanel will be more careful moving forward in regard to how they communicate about their novel products and accomplishments moving forward. The goal of producing a fully British movement is interesting, and if anyone can help design one that can be produced in any volume (as opposed to the lovely one-of-a-kind creations by Roger Smith) it is perhaps Chanel.

The truth is that Chanel is not alone in being unclear about its “in-house movements” and who they work with. What is unique to Chanel is how closely followed they are by the watch collector community, and that they serve as a role model for many upcoming brands who would love to achieve the success of Chanel. As a role model, they admit to making a mistake in the launch of the BWC/01 movement and we hope that moving forward they will have a better grasp of how to go about what is honestly a rather complex and delicate type of product launch. We look forward to seeing one of the J12 watches soon and hearing more about Chanel’s developing in-house production capabilities